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| HOW TO REALIZE FARMERS' RIGHTS AT THE
NATIONAL LEVEL: Creating awareness through the media Creating awareness through the media is a means to reach out to broader target groups, such as farmers (with access to TV, radio or newspapers/magazines), consumers, various interest groups and stakeholders, and the public at large. To make media interested in Farmers' Rights can, however, be a challenge. Often it is useful to watch out for entry points in the hot topics of the current debates, such as the food crisis, climate change or for example new acts of legislation that are up for decision in the parliament. If you are able to convince about the crucial relevance of Farmers' Rights in such respects, the probability that media will get interested increases. There are many possibilities of creating awareness through the media. These are some of the available options: 
 Invite
media to participate in seminars and/or workshops for creating awareness on
Farmers' Rights.
Produce
press releases and/or conduct press conferences on Farmers' Rights related to
relevant topics addressed in the media.
Produce
articles on the situation of farmers and Farmers' Rights for newspapers and
magazines.
Invite
radio and/or television journalists for field visits to highlight crop genetic
diversity in the country and the importance of Farmers' Rights. In such a
context it is often useful to provide the journalists interesting stories of
individuals illustrating the points you wish to make.
Conduct
seed diversity fairs, food diversity fairs, or other events, with focus on the
importance of Farmers' Rights. Ensure that media is present.
Produce
flyers and other easily accessible material on Farmers' Rights (you can freely
use material you find on this website) and ensure wide
distribution.Note to our readers: Please let us know if you have any experiences with media activities, which you deem interesting for other readers of this website. If you have any further suggestions of activities you think should be added to this list, please do also let us know. Contact > Advantages:
This
approach is useful to create awareness in the public at large and among broader
target groups such as farmers and consumers.
Successful media coverage might increase the momentum for the
realization of Farmers' Rights and put more pressure on decision makers and
practitioners.
As
Farmers' Rights are often a low priority issue at the political level,
increased public awareness might provide those units in the bureaucracy that
seek to win attention for Farmers' Rights at the political level with better
opportunities to do so.
Dependent
on the contents of the media coverage and its dissemination, it might change
consumer preferences and create more demand for products based on crop genetic
diversity.Disadvantages:
It might
be energy and time consuming to seek attention from the media in countries
where these are not easily accessible.Pages in this sub-section:
STEP 1: CREATING AND ENHANCING AWARENESS ON THE
IMPORTANCE OF FARMERS' RIGHTS Creating awareness in central organizations and
institutions Creating awareness sector wise Creating awareness across
sectors Creating awareness
through the media Creating awareness through other means |
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